People of the Year
Veja Magazine published an article called São Paulo: People of the Year 2007, which appointed fifteen people who had a remarkable presence in the city during the year.

The People of the Year were:
Alexandre Herchcovitch, designer and fashion businessman; he runs four studios in Brazil and just opened an studio in Tokyo.
Ana Hickmann. Former model, currently hostess of a TV program.
Antônio Ermirio de Moraes. His family is owner of Votorantin, one of the biggest companies in Brazil; not surprisingly, Antonio Ermirio (who once, back in 1984, ran for the Government of São Paulo) is one of the riches men in the country.
Bibi Ferreira. Influential actress and producer, owner of the teather named after her.
Caio Blat. Young actor.
Capitão Valdir Pavão. Fireman, leader of the squad team which works in tragedies, such as the crash of the TAM flight.
Cauby Peixoto. Famous, old singer.
Sister Célia Cadorin. Main responsible for the canonization of Frei Galvão (the first Saint born in Brazil).
José Auriemo Neto. President of a large real estate company in São Paulo.
Mara Gabrilli. Councilwoman, tetraplegic for several years, due to a transit accident. Works to pass laws in benefit of disabled people.
Mariana Aydar. Young singer and musician.
Muricy Ramalho. Coach of São Paulo FC, champion of the Brazilian Cup in 2007.
Pedro Herz. Owner of Livraria Cultura, one of the biggest and the most charming book shop in São Paulo.
Silvio Baccarelli. Musician and maestro of a choir of poor boys and girls.
Tomie Ohtake. Aged 94, one of the most famous painter and artist in Brazil.